Programmatic advertising - display advertising isn’t fresh. Back in 2013, the IDC - International Data Corporation predicted that expenses on RTB (real time bidding)
Read more ...Beyond any doubt there are too many issues which we can see with programmatic advertising; poor creative, fraud, and also lack of transparency among the media agencies are causing too much debate.
Read more ...It has become very clear that soon video advertising will be bought & sold in real-time Programmatic advertising, so how do you exploit on this New technology trend?
Read more ...RTB (real time bidding) is a way through which purchasing of the advertising inventory is done and also selling based on per-impression basis, with support of programmatic instantaneous auctions.
Read more ...Programmatic advertising may have started with open exchanges as well as RTB (real time bidding), but it has now superior well beyond that.
Read more ...We can define programmatic TV as a systematic method which is technology-automated and data-driven and used for buying as well as delivering of ads in lieu of TV content.
Read more ...Programmatic video is basically the application of software for purchasing of digital video advertising. The benefit which it offers when compared with traditional video ad
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