Evolution of programmatic digital display

Advertisement 06.02.2018

Programmatic advertising - display advertising isn’t fresh. Back in 2013, the IDC - International Data Corporation predicted that expenses on RTB (real time bidding)

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RTB - A good choice for advertisers in spite of too many cons

Advertisement 27.01.2018

Beyond any doubt there are too many issues which we can see with programmatic advertising; poor creative, fraud, and also lack of transparency among the media agencies are causing too much debate.

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RTB industry launches video real time bidding

Advertisement 23.01.2018

It has become very clear that soon video advertising will be bought & sold in real-time Programmatic advertising, so how do you exploit on this New technology trend?

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RTB technology promoting traffic monetization

Advertisement 10.01.2018

RTB (real time bidding) is a way through which purchasing of the advertising inventory is done and also selling based on per-impression basis, with support of programmatic instantaneous auctions.

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Smartphones and RTB - latest trends in marketing

Advertisement 02.01.2018

Programmatic advertising may have started with open exchanges as well as RTB (real time bidding), but it has now superior well beyond that.

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TV programmatic advertising - Right choice for advertisers

Advertisement 18.12.2017

We can define programmatic TV as a systematic method which is technology-automated and data-driven and used for buying as well as delivering of ads in lieu of TV content.

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What is programmatic video?

Advertisement 03.12.2017

Programmatic video is basically the application of software for purchasing of digital video advertising. The benefit which it offers when compared with traditional video ad

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