Advertisement 10.01.2018

RTB technology promoting traffic monetization

RTB (real time bidding) is a way through which purchasing of the advertising inventory is done and also selling based on per-impression basis, with support of programmatic instantaneous auctions, which is quite similar to that of financial markets buy and sell process. Real-time bidding and programmatic advertising is nothing different and same. It is having same concept. Publishers offer the media inventory which is basically ad locations which they offer on their pages.

Advertisers look for the best fit for their ads and buy such inventory on a discussed and agreed price. Publishers take advantage of Display ads monetization and gets chance to resolve the problem of low traffic. When visitors visit site, they get to see website content, in addition to ads, which are intentionally placed at viewable areas of page. So, by this time you are sure as How RTB work for making Traffic monetization for the websites.

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Evolution of programmatic digital display

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