Advertisement 08.12.2017

What is programmatic video

Programmatic video is basically the application of software for purchasing of digital video advertising. The benefit which it offers when compared with traditional video ad buying is that it makes use of RTB (real time bidding) data to bring the ad video right in front of potential customer at right moment. Programmatic Advertising is actually the automation for buying and selling through desktop display, FBX, video, and even mobile ads.

Programmatic means how Display ads monetisation are booked, launched, analysed, and then optimized through interfaces of demand-side software (DSP) and algorithms. It can support websites which are having low traffic to earn revenue and increase traffic. It helps in better targeting of consumers and also for better monitoring of the advertising campaigns. It creates value performance and efficiency for the market of advertising. Aside to this also maintains transparency in the inventory purchased process assuring advertisers that brand equity is well preserved.

Latest articles from the blog

Evolution of programmatic digital display

Advertisement 06.02.2018

Programmatic advertising - display advertising isn’t fresh. Back in 2013, the IDC - International Data Corporation predicted that expenses on RTB (real time bidding)

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RTB - A good choice for advertisers in spite of too many cons

Advertisement 27.01.2018

Beyond any doubt there are too many issues which we can see with programmatic advertising; poor creative, fraud, and also lack of transparency among the media agencies are causing too much debate.

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RTB industry launches video real time bidding

Advertisement 23.01.2018

It has become very clear that soon video advertising will be bought & sold in real-time Programmatic advertising, so how do you exploit on this New technology trend?

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