Advertisement 06.02.2018

Evolution of programmatic digital display

Programmatic advertising - display advertising isn’t fresh. Back in 2013, the IDC - International Data Corporation predicted that expenses on RTB (real time bidding) Display ads monetization will increase at 59% compound yearly growth speed by 2016. Nowadays, Traffic monetization in display advertising is the highest growing segment of recent digital marketing.

According to RTB (real time bidding), the recent programmatic display spending will be more than $33 billion in 2017. Programmatic advertise is the prospect of digital marketing and there couldn’t be any superior time than now to begin with it. Programmatic advertising helps computerize the decision-making procedure of media Auctions by targeting specific audiences.

Programmatic ad simply tells us How RTB work and to the use of most recent software to get digital advertising, as opposed to the conventional advertising process that involves human negotiations, RFPs and manual insertion orders. It’s simply using automatic machines to purchase ads.

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Evolution of programmatic digital display

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RTB - A good choice for advertisers in spite of too many cons

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Beyond any doubt there are too many issues which we can see with programmatic advertising; poor creative, fraud, and also lack of transparency among the media agencies are causing too much debate.

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RTB industry launches video real time bidding

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