Advertisement 02.01.2018

Smartphones and RTB - latest trends in marketing

Programmatic advertising may have started with open exchanges as well as RTB (real time bidding), but it has now superior well beyond that. Nowadays, Smartphones ads methods of purchasing have emerged to meet the Display ads monetisation on smartphones requirements of brands. A much superior diversity of inventory is at present offered in Different sizes of ads display, mobile as well as video. And with wonderful growth rates of both mobile and video, Display ads monetization may soon serve the bulk of inventory demands across screens.

How can brands be there in the instant of chance on any screen as well as in any channel? RTB (real time bidding) helps brands engage audiences wherever they may be at any given time. The perfect fitting impression for a product promotion could be on a tablet, smartphone or desktop via Display ads monetisation, mobile web, in-app or video. With these various reaches across Smartphones ads Screens, channels with formats, programmatic can make a RTB (real time bidding) decision to show Different sizes of ads to one person while showing a display ad on a mobile smartphone device to another, based on what will drive the main impact.

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Evolution of programmatic digital display

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Programmatic advertising - display advertising isn’t fresh. Back in 2013, the IDC - International Data Corporation predicted that expenses on RTB (real time bidding)

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RTB - A good choice for advertisers in spite of too many cons

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Beyond any doubt there are too many issues which we can see with programmatic advertising; poor creative, fraud, and also lack of transparency among the media agencies are causing too much debate.

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RTB industry launches video real time bidding

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It has become very clear that soon video advertising will be bought & sold in real-time Programmatic advertising, so how do you exploit on this New technology trend?

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